North Central Truck Accessories Acquired by Toys for Trucks

Cherry Tree Advises North Central Truck Accessories, Inc. on its Sale to Toys For Trucks, Inc.

Transaction Description
Recently, Toys For Trucks, Inc. announced that it has successfully completed its acquisition of North Central Truck Accessories, Inc. (NCTA).
Cherry Tree’s Role
Cherry Tree was engaged by NCTA to advise the company on its strategic alternatives related to the sale of the company. Cherry Tree led the process that included introductions and discussions with numerous potential acquirers and financial partners, soliciting proposals, negotiating terms, supporting the due diligence process, and facilitating the closing of the transaction.

“The Cherry Tree process provided us a great buyer who is an excellent strategic fit with our company.  Cherry Tree’s experience and skills were key to us closing this transaction which resulted in a very successful outcome for our ESOP participants and our customers.” -Tim Ross, President of NTCA.

About North Central Truck Accessories, Inc.
North Central Truck Accessories, Inc. is a leading distributor of aftermarket truck accessories including grills, floor mats, lighting, truck bed toppers, truck bed accessories, hitches and winches, and other exterior and interior truck accessories. The company serves the automotive dealership market throughout the Upper Midwest. North Central Truck Accessories was spun out of a parent company in 1999 as an ESOP and is headquartered in St. Joseph, Minnesota. For more information, please visit
About Toys For Trucks, Inc.
Toys For Trucks, Inc. is an industry leader in the specialty retail business for sales and installation of car, truck, van, SUV, and jeep accessories. It has six retail stores located in East-Central Wisconsin that offer onsite installation of a wide selection of accessories for both retail and commercial customers. Toys For Trucks was founded in 1989 and is head quartered in Appleton, Wisconsin. Further information about Toys For Trucks is available at
About Cherry Tree & Associates
Cherry Tree & Associates, LLC is a private investment banking firm headquartered in Minneapolis, Minnesota, specializing in serving entrepreneurially-managed companies. Founded in 1980, the firm provides financial advisory engagements for buyers, sellers, and companies seeking growth capital, and provides fairness opinions and other valuation services.
Cherry Tree Deal Team
Dave Latzke
Managing Director 
(952) 253-6032
Matt Otto
Senior Associate
(952) 253-6035