Meet Our Consumer Team

We have been actively partnering with companies in the Consumer sector for over thirty years.  Our dedicated team leverages its experience from leading and advising consumer companies into highly successful outcomes for private, public, and private equity sponsored companies.  Our experience includes manufacturers, distributors, restaurants, mail order catalogers, and traditional and on-line retailers of branded consumer products, consumer packaged goods, food and beverage, natural foods, and apparel.  To discuss how we can help you meet your goals, please contact us for an in-depth review.

Steve Ruelle | Managing Director, Team Lead

With nearly thirty years of hands-on experience in investment banking and consumer products, Steve Ruelle understands how to deliver outstanding results for sellers and buyers of companies. His M&A experience includes leading the corporate M&A team of a public Finnish company, advising private company owners as a FINRA-licensed investment banker, and conducting a “buy-side” acquisition search as an independent sponsor.  In addition, Steve led several stand-alone divisions for two public companies and was an owner and CEO of a private equity portfolio company. >>more

EMAIL:  STEVE RUELLE   |  Direct: 952-253-6036

Dave Latzke | Managing Director

Dave Latzke, a Managing Director at Cherry Tree & Associates, has more than 30 years experience serving as financial advisor and CFO across many industries. Dave’s experience includes acquisition and divestiture transactions, the capital markets (debt and equity/public and private), restructuring projects, as well as public offerings and organizational structure and governance work for public companies. >>more

EMAIL:  DAVE LATZKE  |  Direct: 952-253-6032